Privacy policy

PRIVACY POLICY

Last Updated: January 1st, 2026

SmileGuard (“we,” “us,” or “our”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, store, and safeguard your information when you visit, use, or make a purchase from our website (the “Site”) or otherwise interact with us.

By accessing or using our Site or services, you acknowledge that you have read and understood this Privacy Policy.

1. COMPANY INFORMATION

SmileGuard is operated by:

SmileGuard
9 Thorpe Lane
Plainview, New York
United States
📧 Email: support@smileguard.store

For the purposes of applicable data protection laws, SmileGuard is the data controller of your personal information.

2. PERSONAL INFORMATION WE COLLECT

We may collect the following categories of personal information depending on how you interact with our Site:

A. Information You Provide Directly

  • Full name

  • Billing and shipping address

  • Email address

  • Phone number

  • Payment information (processed securely by third-party payment processors)

  • Account login details (if applicable)

  • Communications you send to us (emails, support requests)

B. Information Collected Automatically

  • IP address

  • Browser type and version

  • Device identifiers

  • Pages viewed, time spent, and interactions

  • Cookies and similar tracking technologies

C. Transactional Information

  • Products viewed or purchased

  • Order history, returns, refunds, and exchanges

3. HOW WE USE YOUR INFORMATION

We use personal information for the following purposes:

  • To process orders, payments, shipping, returns, and refunds

  • To provide customer service and respond to inquiries

  • To operate, maintain, and improve our Site and services

  • To personalize your shopping experience

  • To send transactional communications (order confirmations, shipping updates)

  • To send marketing or promotional messages (you may opt out at any time)

  • To detect and prevent fraud, abuse, or security incidents

  • To comply with legal obligations and enforce our policies

4. COOKIES & TRACKING TECHNOLOGIES

We use cookies, pixels, and similar technologies to operate our Site, analyze performance, personalize content, and deliver advertising. You may manage cookie preferences through your browser settings. Disabling cookies may affect Site functionality.

5. HOW WE SHARE PERSONAL INFORMATION

We may share your personal information with trusted third parties only as necessary, including:

  • Service providers (payment processors, shipping partners, analytics providers, email platforms)

  • Shopify, which powers our online store and infrastructure

  • Advertising and marketing partners to show relevant ads

  • Legal authorities if required to comply with law or protect our rights

  • Business transfers (e.g., merger, sale, or acquisition)

We do not sell your personal information for monetary compensation.

6. RELATIONSHIP WITH SHOPIFY

Our Site is hosted on Shopify. Shopify collects and processes personal information as necessary to provide its services. Information submitted through our Site may be processed by Shopify and its affiliates in accordance with Shopify’s Privacy Policy.

You may learn more at: https://privacy.shopify.com

7. DATA SECURITY & RETENTION

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the internet is completely secure.

We retain personal information only as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements.

8. YOUR RIGHTS & CHOICES

Depending on your jurisdiction, you may have the right to:

  • Access the personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of your personal information

  • Request a copy of your data (data portability)

  • Opt out of targeted advertising or marketing communications

To exercise your rights, contact us at support@smileguard.store. We may need to verify your identity before fulfilling requests.

We do not discriminate against individuals for exercising privacy rights.

9. MARKETING COMMUNICATIONS

You may opt out of promotional emails at any time by clicking the unsubscribe link in our emails. Transactional messages related to orders may still be sent.

10. CHILDREN’S PRIVACY

Our Site is not intended for individuals under the age of majority in their jurisdiction. We do not knowingly collect personal information from children. If you believe a child has provided us personal information, please contact us to request deletion.

11. THIRD-PARTY LINKS

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies before providing information.

12. INTERNATIONAL DATA TRANSFERS

If you access our Site outside the United States, your information may be transferred to and processed in the United States or other jurisdictions. By using our Site, you consent to such transfers in accordance with applicable law.

13. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time for legal, regulatory, or operational reasons. Any changes will be posted on this page with an updated effective date. Continued use of the Site constitutes acceptance of the updated Privacy Policy.

14. CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, contact us at:

📧 support@smileguard.store